What are keyshops?
Keyshops are unauthorized game distributors that resell cd-keys at market price. They don't have ties with official game publishers and the origin of their stock is unknown (most often, the keys come from retail versions or were purchased in cheaper regions). These stores operate legally (reselling digital content is legal), but they are definitely in a grey zone. Purchasing your games from keyshops does not support game developers directly, however the developers did profit upon original purchase made by the vendor.
Most of the time, buying from keyshops will work out well and will save you money. However, there are some risks associated with the process. Comprehensive list of all risks can be found here https://gg.deals/page/keyshops-risks/
Keyshops on GG.deals
GG.deals added optional support for unauthorized resellers in September 2019, based on popular demand and poll results. Users who opt in to view these offers are able to save money, while being aware of risks associated with the purchase. The integration of keyshops was only partial, meaning you could only see unauthorized resellers on game cards, but not in any other parts on GG.deals.
The reason why the integration was not full to start with is because keyshops cannot be treated just like other digital stores. A large group of GG.deals users only purchase their games through official distribution channels and we give them an option to hide unauthorized resellers alltogether. This creates "two worlds" - one in which keyshops exist and one with official stores only. And it really complicates things a lot. Two worlds mean:
- two different historical lows
- two different deal ratings
- two different prices to consider in price filter
Process of keyshop integration - 5 stages
Here is the overview of how the integration was created to begin with and how the process will continue to improve in the future. The end goal is to have a full keyshop integration, where users who like keyshops can enjoy all functionalities of GG.deals with all stores included.
Stage 1 - September 2019 (https://gg.deals/announcement/ggdeals-adds-optional-support-for-unauthorized-resellers/)
- Game card integration (compare prices in keyshops in a separate table)
- Voucher integration (view keyshop vouchers)
Stage 2 - December 2020 (https://gg.deals/announcement/improved-price-history-on-ggdeals-track-price-changes-from-all-stores/)
- Keyshop price history
- Historical low includes keyshop price on game cards
Stage 3 - 31 August 2021 (https://gg.deals/announcement/ggdeals-preview-discover-our-new-look-and-leave-us-your-feedback/)
- game view integration (https://gg.deals/games/) - see both prices - official and keyshops
- main search integration - see the lowest price from both worlds
- partial homepage integration (Popular games, Nw releases, Preorders, Most Wanted)
(available under https://preview.gg.deals/ for the time being)
Stage 4 - COMING SOON
We are hoping to complete the keyshop integration as soon as possible, however it is a process that takes time and involves multiple challenges. This thread will be updated once new stages of integration are available.
Last, but not least - it is our priority to give you an option of disabling keyshops alltogether. Should you ever decide to disable keyshop offers, you will always have such option available.
EDIT (26.02): the new menu design should make it even easier to access the enable/disable switch and make an educated choice in regard to keyshops.